SettleSavvy founder pitches neighborhood-first relocation tools

Idaho Falls entrepreneur Brigham Redd is building SettleSavvy to help movers judge neighborhoods, not just cities, as he aims to help 1 million Americans avoid regret. The platform already covers 918 metros and has been used by more than 5,000 people.

Why it matters: - Redd is betting that the biggest move-making mistake is choosing the wrong neighborhood, not the wrong city. - SettleSavvy is designed to turn relocation into a more personal decision by matching neighborhoods to a user’s own priorities. - The pitch comes as 70% of Americans report regret about their most recent move in Anytime Estimate’s 2025 Moving Trends study.

What happened: - Brigham Redd, an entrepreneur in Idaho Falls, founded SettleSavvy to help people move without regret. - Redd said the company’s goal is to help 1 million Americans make better relocation decisions. - SettleSavvy scores census tracts against a user’s preferences on a personal map. - The platform covers 918 metros and has been used by more than 5,000 people. - Redd’s interest in neighborhood fit grew after his family first chose an apartment in Las Vegas for commute convenience and later moved to a safer, more walkable area.

The details: - SettleSavvy does not rely on a generic ranking of “best places.” - The platform is built around the question movers actually ask: whether a specific place fits their life. - Redd says the lesson behind the product is that people can research a city for months but only spend an afternoon studying a street. - Redd has a long sales and entrepreneurship background, including cold approach work in Greater London and Portsmouth, door-to-door sales while at BYU, and a cabinet and floor refinishing business in Las Vegas from 2018 to 2022. - Redd earned a BS in Business Management in 2019. - After returning to Idaho in 2022, Redd founded Lift Off Realty, which operates across Eastern Idaho and Western Wyoming. - Lift Off Realty is leading Aspen Ridge, a 16-homesite development above Swan Valley. - Redd is also a managing partner of a Jackson, Wyoming flooring company and runs short-stay glamping and cleaning ventures. - Redd builds much of his own software, including internal tools and CRM systems. - SettleSavvy was founded in 2023 and is part of Redd’s broader idea he calls “Belonging by Design.”

Between the lines: - The product reflects a broader shift in housing decisions from market-level browsing to micro-location screening. - Redd’s personal story is doing a lot of the persuasive work here: the product is positioned as a fix for the kind of regret his own family experienced. - The business also fits a larger pattern in real estate tech, where better data is being used to make move decisions feel less speculative and more tailored. - Redd’s mix of real estate, hands-on sales, and software building suggests SettleSavvy is meant to be practical, not just aspirational.

What's next: - Redd is available for interviews and podcasts on relocation, neighborhood research, and building companies in the Mountain West. - SettleSavvy is expected to keep expanding its user base and its role as a neighborhood decision tool. - Redd also continues coaching The Liftoff League, a free youth sports league for children ages 4 to 6 in Southeast Idaho. - The league is sponsored by Lift Off Realty and is intended to give children a place to run, learn, build confidence, and have fun.

The bottom line: - SettleSavvy is trying to make relocation less of a gamble by focusing on the one factor Redd says determines whether a move actually works: the neighborhood.