Right Now Heating backs Idaho Steelheads veteran honors

Right Now Heating, Air Conditioning, Plumbing & Electrical is sponsoring a season-long Idaho Steelheads promotion that will recognize a local veteran at every Friday home game starting Oct. 23 in Boise. Each honoree gets a ticket and in-game recognition, while the company also extends its team partnership with additional branding and a goalie matchup feature.

Why it matters: - The sponsorship gives local veterans a regular spotlight at Idaho Steelheads home games this season. - The program ties community recognition to a recurring arena platform, expanding visibility for veteran service in Boise. - The deal also strengthens Right Now Heating’s local brand presence through in-arena signage and game-night features.

What happened: - Right Now Heating, Air Conditioning, Plumbing & Electrical is sponsoring the Idaho Steelheads' Veteran of the Game promotion. - The promotion starts Friday, Oct. 23, 2026, and runs through April 2027. - One veteran will be recognized at every Friday home game during the season. - Right Now Heating will select the veterans. - The company is working with the Idaho National Guard to identify honorees. - Right Now Heating will also accept nominations from employees and the community.

The details: - Each Veteran of the Game receives one ticket to that night’s game. - The honoree will be recognized on the video board during a timeout. - The veteran will also be featured in a social media post on the Sunday after the game. - A ribbon board banner with the Right Now logo will appear during the promotion. - The sponsorship includes the Right Now Goalie Matchup of the Night. - The goalie matchup appears on the video board during the first period. - The goalie feature also includes a ribbon board banner with the Right Now logo. - Right Now Heating, Air Conditioning, Plumbing & Electrical is a veteran-operated home services company founded in 2001. - The company is headquartered in Boise, Idaho. - The company provides heating, air conditioning, plumbing and electrical services from nine locations across Idaho and Washington.

Between the lines: - The partnership aligns a veteran-owned business with a veteran-honoring promotion, reinforcing a community-service message for both brands. - The recurring Friday game format gives the recognition program built-in consistency and repeated audience exposure. - The in-arena branding suggests the sponsorship is also a marketing play, not just a charitable gesture.

What's next: - The first Veteran of the Game will be recognized at the Steelheads’ Friday home game on Oct. 23. - Idaho fans can expect weekly honorees through the end of the season in April 2027. - Right Now Heating will continue gathering veteran nominations from the Idaho National Guard, employees and the public.

The bottom line: - Right Now Heating is pairing veteran recognition with a season-long sports sponsorship to honor local service members and deepen community ties.